<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Snacks of Marketing</title>
	<atom:link href="http://snacksofmarketing.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://snacksofmarketing.wordpress.com</link>
	<description>Spuntini per affamati di marketing</description>
	<lastBuildDate>Mon, 20 May 2013 07:05:46 +0000</lastBuildDate>
	<language>it</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='snacksofmarketing.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/7251ac5099d8bd1adfac8facd8c6b548?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Snacks of Marketing</title>
		<link>http://snacksofmarketing.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://snacksofmarketing.wordpress.com/osd.xml" title="Snacks of Marketing" />
	<atom:link rel='hub' href='http://snacksofmarketing.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Sprechi alimentari (qualche considerazione)</title>
		<link>http://snacksofmarketing.wordpress.com/2013/05/14/sprechi-alimentari/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/05/14/sprechi-alimentari/#comments</comments>
		<pubDate>Tue, 14 May 2013 07:51:31 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[Consumi]]></category>
		<category><![CDATA[Società]]></category>
		<category><![CDATA[acquisti d'impulso]]></category>
		<category><![CDATA[consumi]]></category>
		<category><![CDATA[consumo consapevole]]></category>
		<category><![CDATA[doggy bag]]></category>
		<category><![CDATA[eccedenze alimentari]]></category>
		<category><![CDATA[fabbisogni alimentari]]></category>
		<category><![CDATA[gdo]]></category>
		<category><![CDATA[last minute market]]></category>
		<category><![CDATA[ortofrutta]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[spreco alimentare]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1810</guid>
		<description><![CDATA[Un tema di cui si parla molto nei consumi (ma forse non abbastanza) è quello dello spreco alimentare.  Secondo uno studio del Politecnico di Milano [1] ogni anno vengono sprecati dall’intera filiera alimentare italiana 6 milioni di tonnellate di alimenti, nelle diverse fasi produttive e di consumo. Cerchiamo di guardare più in profondità questi dati. Innanzitutto [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1810&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/05/14/sprechi-alimentari/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/05/sprechi-supermercati.jpg?w=222" medium="image">
			<media:title type="html">sprechi supermercati</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/05/spreco-alimentare-opportunitc3a0.jpg" medium="image">
			<media:title type="html">spreco alimentare opportunità</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/05/eccedenze-alimentari.jpg?w=200" medium="image">
			<media:title type="html">eccedenze alimentari</media:title>
		</media:content>
	</item>
		<item>
		<title>Chat per e-commerce: potente strumento di engagement</title>
		<link>http://snacksofmarketing.wordpress.com/2013/04/24/chat-e-commerce/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/04/24/chat-e-commerce/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 07:03:40 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Spazi di Marketing]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-commerce management]]></category>
		<category><![CDATA[real time chat]]></category>
		<category><![CDATA[transaction rate]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1787</guid>
		<description><![CDATA[Come avevamo già detto parlando di nuove formule di retail, quello che manca in un e-commerce (oltre alla possibilità di vivere un&#8217;esperienza multisensoriale) è avere il supporto di un commesso, o &#8220;personal shopper&#8221; che dir si voglia, che guidi il cliente verso la scelta più adatta in tempi rapidi. Molti operatori, per ovviare a questa [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1787&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/04/24/chat-e-commerce/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/chat-per-e-commerce_2.png" medium="image">
			<media:title type="html">chat per e-commerce_2</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/e-commerce-customer-satisfaction.jpg" medium="image">
			<media:title type="html">e-commerce customer satisfaction</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/co-browsing-customer-experience.png?w=300" medium="image">
			<media:title type="html">co-browsing customer experience</media:title>
		</media:content>
	</item>
		<item>
		<title>Big Data per il marketing: le potenzialità del Data Fusion</title>
		<link>http://snacksofmarketing.wordpress.com/2013/04/11/big-data-per-il-marketing/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/04/11/big-data-per-il-marketing/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 07:06:22 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Spazi di Marketing]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[big data marketing]]></category>
		<category><![CDATA[consumato]]></category>
		<category><![CDATA[data fusion]]></category>
		<category><![CDATA[marketing strategico]]></category>
		<category><![CDATA[segmentazione]]></category>
		<category><![CDATA[sim]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1749</guid>
		<description><![CDATA[Oggi le imprese si trovano a dover gestire un&#8217;enorme mole di dati sui propri clienti. Le attività delle persone rilevanti per i brand sono aumentate, come è aumentata la possibilità di raccogliere tutti queste informazioni. Da quello che accade sui social network a ciò che succede nel punto vendita, ogni dato di marketing deve (o [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1749&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/04/11/big-data-per-il-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/big-data-for-marketing-3.jpg?w=300" medium="image">
			<media:title type="html">big data for marketing 3</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/data-information-marketing.jpg?w=300" medium="image">
			<media:title type="html">data information marketing</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/04/big-data-for-marketing-2.jpg?w=224" medium="image">
			<media:title type="html">big data for marketing 2</media:title>
		</media:content>
	</item>
		<item>
		<title>Calo consumi: nuovi trend e settori che ci guadagnano</title>
		<link>http://snacksofmarketing.wordpress.com/2013/03/08/calo-consumi/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/03/08/calo-consumi/#comments</comments>
		<pubDate>Fri, 08 Mar 2013 08:09:44 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[Consumi]]></category>
		<category><![CDATA[Spazi di Marketing]]></category>
		<category><![CDATA[acquisti]]></category>
		<category><![CDATA[calo consumi]]></category>
		<category><![CDATA[consumi]]></category>
		<category><![CDATA[cooking show]]></category>
		<category><![CDATA[crisi consumi]]></category>
		<category><![CDATA[downgrading]]></category>
		<category><![CDATA[downshifting]]></category>
		<category><![CDATA[gdo]]></category>
		<category><![CDATA[promozioni]]></category>
		<category><![CDATA[sobrietà]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1702</guid>
		<description><![CDATA[Del calo dei consumi se ne parla da mesi: le persone, strette nella forbice tra disoccupazione e aumenti di prezzo, acquistano di meno e con maggiore razionalità. Vediamo alcune tendenze che si stanno sviluppando nelle abitudini di spesa degli italiani. Un interessante articolo del Sole24Ore [1] riporta un&#8217;indagine presso la GDO, evidenziando alcuni cambiamenti in atto. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1702&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/03/08/calo-consumi/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/03/calo-dei-consumi-chi-ci-guadagna.jpg?w=200" medium="image">
			<media:title type="html">calo dei consumi chi ci guadagna</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/03/alessandro_borghese_cooking_show.jpg?w=200" medium="image">
			<media:title type="html">Alessandro_Borghese_cooking_show</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/03/venditori-ambulanti-ortofrutta.jpg?w=200" medium="image">
			<media:title type="html">venditori ambulanti ortofrutta</media:title>
		</media:content>
	</item>
		<item>
		<title>Il ritorno dei punti vendita: le nuove formule di retail</title>
		<link>http://snacksofmarketing.wordpress.com/2013/02/28/punti-vendita-nuove-formule-retail/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/02/28/punti-vendita-nuove-formule-retail/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 08:12:18 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumi]]></category>
		<category><![CDATA[Spazi di Marketing]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[flagship store]]></category>
		<category><![CDATA[gdo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing sensoriale]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[store management]]></category>
		<category><![CDATA[strategie commerciali]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1693</guid>
		<description><![CDATA[Qualcuno li aveva dati per spacciati, i punti vendita. Si prospettava un futuro fatto di vetrine con prodotti immaginari da scannerizzare col QR, pagati via smartphone e spediti direttamente a casa. Pura virtualità. Non che questo non avverrà, anzi sicuramente sarà uno degli scenari futuri, soprattutto per la GDO e il mercato delle commodities. Ma [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1693&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/02/28/punti-vendita-nuove-formule-retail/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/02/converse-store-broadway.jpg?w=300" medium="image">
			<media:title type="html">converse store broadway</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/02/google-store.jpg?w=300" medium="image">
			<media:title type="html">google store</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/02/retail-museum.jpg?w=225" medium="image">
			<media:title type="html">retail museum</media:title>
		</media:content>
	</item>
		<item>
		<title>Cosa è richiesto per lavorare nel marketing oggi?</title>
		<link>http://snacksofmarketing.wordpress.com/2013/01/22/lavorare-nel-marketing/</link>
		<comments>http://snacksofmarketing.wordpress.com/2013/01/22/lavorare-nel-marketing/#comments</comments>
		<pubDate>Tue, 22 Jan 2013 07:59:13 +0000</pubDate>
		<dc:creator>Simone Moriconi</dc:creator>
				<category><![CDATA[Spazi di Marketing]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[informatica]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[lavorare nel marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing universitario]]></category>
		<category><![CDATA[piano di studi]]></category>
		<category><![CDATA[premio marketing sim]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[università]]></category>
		<category><![CDATA[uomo di marketing]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://snacksofmarketing.wordpress.com/?p=1638</guid>
		<description><![CDATA[Oggi per un neolaureato che vuole lavorare nel marketing le competenze richieste sono diverse da qualche anno fa. Le necessità delle aziende sono cambiate, perché sono nate nuove tecnologie, nuove abitudini dei consumatori e nuovi canali di marketing. Le imprese investono sempre di più per il marketing on-line e per l’e-commerce e sempre meno in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=snacksofmarketing.wordpress.com&#038;blog=21788942&#038;post=1638&#038;subd=snacksofmarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://snacksofmarketing.wordpress.com/2013/01/22/lavorare-nel-marketing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/d8de95737f7bbbf731b520129760e227?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">simonemoriconi</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/01/lavorare-nel-marketing.jpg" medium="image">
			<media:title type="html">lavorare nel marketing</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/01/learn-with-books-and-apple.jpg" medium="image">
			<media:title type="html">Università e web marketing</media:title>
		</media:content>

		<media:content url="http://snacksofmarketing.files.wordpress.com/2013/01/metrics.jpg" medium="image">
			<media:title type="html">project work google analytics</media:title>
		</media:content>
	</item>
	</channel>
</rss>
